• 03 Aug 2020
    • Shinu Das

    Why SEO Is More Important in 2021 –  Post Covid-19

    SEO stands for “Search Engine Optimization.” It helps in increasing quality / organic website traffic, as well as brand’s online  presence through non-paid search engine results (SERPs). It provides businesses with the organic visibility they need to attract customers. Reports confirm that 75% of customers and 85% of B2B buyers will perform google search before they make a purchase, so brands/ business that do not have a strong online presence will find themselves falling behind in competition. Hence most businesses are aware that SEO is crucial in the coming years as the most effective way of getting online users to engage with your website.

    Impact of COVID-19 on search traffic

    The world is now in a state of panic, confusion and uncertainty and the governments around the world have taken steps to limit social interaction. This has increased internet usage rapidly, it has also caused increasing search traffic to business websites of many industries. People started engaging in brands and doing business online on a massive scale.
    According top data-metric companies Google search volumes from January to June 2020 increased across almost all categories as compared to the same period in 2019.
    To survive in the market and increase leads throughout this pandemic, maintaining a strong online presence through SEO will be one of the most essential steps to be taken.

    This article outlines SEO considerations during and after COVID-19 and how businesses can adapt their SEO strategies.

    Stay Ahead and be at the Forefront of Google trends

    People are staying at home and performing online searches for mostly everything.. It might not be for ever but it will surely have a long-term impact.  
    Analyze Google Trends for new queries or topics on your products or services during this time.

    Quality & Optimized/ Scalable Content

    There are some major updates on google algorithms in 2020 but content is still the king and always will be. Use GSC and GKP or any third-party tools for analyzing keyword changes more closely than you normally do. Create/ optimize the content as per the latest search-trends related to your industry. 

    Improve Your Technical SEO

    Technical SEO helps search engines to identify that you have a website of high value and security. This helps to improve the website ranking.. When we talk about technical SEO, we talk about website speed, page speed, UX experience, quality score, URL structure, devise optimization and many more .If your website meets these technical SEO criteria Google will give it an extra boost in search engine rankings.

    To get detail information about technical SEO Read My Technical SEO.

    Websites Security

    Since 2020 google started giving high priority on website security. If website security measures are not implemented properly, it can impact its SEO rankings heavily. The truth is, a lot of companies are not aware of what are the exact Web security measures and its impact on their seo rankings. Small digital agencies and SEO companies often neglect web securities simply due to lack of knowledge and resource but in reality this is one of the most important factors.  Negligence  can affect your SEO very badly.

    To get detail information about technical SEO Read My Technical SEO.

    Hire Top SEO Agency  
    If you are looking for an SEO company to handle your seo project more effectively , don’t look at cost, look at the quality and experience of that  organization.