• 03 Jun 2020
    • Shinu Das


    Yes of course; your relationship with an SEO agency is like a long-term relationship who can make or break your online presence depending on the strategy conducted. Hence it is important to conduct your own due diligence before selecting an SEO company.


    We find so many online SEO companies with similar business models and similar websites.  It becomes difficult for you to select the right one. However; you must be aware of the companies who promise brand new approach and instant results which can never be true; those are all talks and no actions.  Then how do we find the best SEO Company?  Here are 8 tips to consider while doing your due diligence.


    a. Relevant Organic Traffic – If the company goals are precisely noted down then choosing a SEO partner is very easy.  One of your main goals towards selection should be to drive relevant organic traffic to your website. Anyone claiming overnight increase in traffic are not to be trusted at all.

    b. Increase In Revenue & Sales – Your aim is also to boost revenue; hence should target more calls, more web-forms and hence more leads.

    c. Self-Analysis – In case you are unsure of your SEO goals get a digital marketing analysis done by the SEO experts to understand the company’s needs.

    2. DEFINED STRATEGY – The SEO agency should lay out a proper strategy or plan in line with your goals.  They should also be able to track and measure all of the company data.  This would help to develop the right business strategy and target the areas that need focus.

    3. REGIONAL EXPERIENCE AND INDUSTRY KNOWLEDGE – The SEO Company should have a strong regional experience and a vast industry knowledge.  It is always good to know how long the company has been in this business and is up and running. Those who have serviced many clients have multiple industry experience and have the knowledge of what works and what not.

    4. CLIENTALE, TESTIMONIALS AND PORTOFLIO – It is very important when we are choosing an SEO agency to look at their clientele.
    A good SEO agency would be happy to show their case studies which can highlight their work, validate their expertise and skills.  These case studies are testaments to the company’s ability to provide their best service.

    5. SCHEDULE A CONSULTATION – Take time to get to know the SEO consultant by meeting them and discussing their strategies, their communication and reporting structures.  Check their reviews, referrals and testimonials as discussed above.  It is important to build a trusting relationship and understand each other.

    6. SEO BUDGET – Pricing is an important part of our decision-making process and should given considerable thoughts.  Going for the cheapest option may not be in your best interest.  Paying high for an SEO that produces results and ultimately sales is much better than paying minimum on SEO services that don’t increase market exposure or sales.

    7. STRONG TRANSPARENCY AND REPORTING  –  The SEO agency should provide you with timely report, regular and monthly, in terms that you understand.  All the strategies used should be explained to you in detail so that there are no qualms with their practices.  Any strategy that seem manipulative or unethical should be an immediate concern.

    8. RESULTS AND ROI – Any promises of overnight results and guaranteed rankings should be considered questionable.  Since SEO is an ongoing process where you can see consistent improvement in rankings and organic traffic.  More organic traffic would result in better prospective customers and hence sales.
    There are some good SEO agencies and some very good SEO agencies out in the market.  Now that you know what SEO can do for your business, start looking for the perfect agency to partner with.

    At TopOnSEO, our expert team has years of industry experience to customize the SEO strategies for clients in multiple industries and considered as one best seo agencies in Dubai, UAE.  We know what it takes to deliver the best suitable for your needs and we love to do our job.  We give our full attention and investment that you deserve.
    Contact us for a free SEO Audit:  009714 2949 661